Any ideas? What does it bring to mind for you?
For me, it is multiple things, including:
The wordplay of toucantoo inspiring positivity of 'you can too!'
A bird is free , feels light and able to fly, especially tropical ones linking to "live with flying colours".
The mighty toucan is a magnificent bird, who appears fun, unapologetic, colourful, distinctive, not worried about being "pretty" and "fitting it", born to stand out!
An invitation to join in and try something new
An invitation to bring others on the journey with you
Visual reminder every time you see something to be inspired, I use a toucan, or bright yellow, green and pink to do this. You can pick your own and see how effective it is!
Two/ to/ too: I love collaborating and working together towards a shared goal.
#toucantoo have a go!
Here are some examples of where others have used toucans to inspire action... (if anyone wants me to remove any images just let me know, Header Unsplash image by Zdenek Machacek).
So why no toucans on the logo?
I wanted to make sure toucans weren't the main focus for my business (and that although I appreciate the occasional toucan themed present I don't want to end up drowning in them!).
Through my logo I wanted to show my three colours (yellow, green and pink) and the concepts behind choosing them, and the triangles:
Highlighter colours: neon, bright, visible, representing happiness, warmth, love, nature
Triangle for: Action, play, the power of three (and the first one can look a bit like a toucan's beak!).
The three represent: to play, create and live
The direction of the arrows: to take action, grow, and embed your new habits for a happier life.
Anything else you see there?